Problem: Seven out of 10 digital projects in India’s pharmaceutical industry fail to deliver expected results, with companies spending crores on tools that remain underutilised, poorly adopted, or unable to solve the issues they were meant to address. Solution: The G.A.P. framework highlights the need to: (1) start with a clearly defined problem, (2) fix data and adoption challenges even after go-live, and (3) actively support users until new systems become integral to daily work. Benefits: When applied, this approach turns digital tools into true enablers, ensuring stronger adoption, improved data quality, and measurable business impact instead of wasted investments.

Key Takeaways

Despite soaring digital spending, up to 70% of pharma initiatives fail to deliver ROI. This white paper reveals insights from CXO research and introduces the GAP framework - a practical approach to bridging the disconnect between digital tools and business outcomes. Discover why adoption fails and how to make transformation stick.

Mind the G.A.P.: Rethinking digital investments in the pharmaceutical industry 

<h5>Mind the G.A.P.: Rethinking digital investments in the pharmaceutical industry </h5>

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Pharma companies are investing heavily in digitisation, yet 70% of initiatives fail. This white paper uncovers the root causes - from poor adoption to underused platforms -and presents a strategic framework to unlock real business impact.