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In this first part of a 2-part discussion, we discuss how the pull-based replenishment system often reaches saturation, prompting a shift in approach for sustained growth in retail distribution. This episode reviews the initial success of 'pull'-based replenishment systems success, suggests strategies for expansion, efficient order-taking, and retailer loyalty programs, and notes challenges. It also hints at a long-term solution.

Retail environments – Solving the last mile obstacles for go-to-market strategy

Explore how to overcome retail environment challenges and optimise your go-to-market strategy for consistent, year-on-year sales growth in this episode of the Counterpoint Podcast.