Problem: Pharmaceutical companies in developing countries struggle with inefficient field operations due to rigid Monthly Tour Plans (MTPs), resulting in poor doctor coverage, low visit compliance, and limited sales force productivity. Solution: Adoption of Flexible Journey Plans (FJPs), a dynamic, real-time scheduling approach that prioritises doctor visits based on elapsed time, doctor class, and geography, enabling better alignment across Medical Representatives (MRs) and managers. Benefits: The shift to FJP resulted in a significant improvement in field performance. A-class doctor coverage rose to 95%, visit compliance reached 90%, and monthly visits more than doubled. This drove sales growth of more than 10% above the market average while enhancing doctor engagement and strengthening brand recall.

Key Takeaways

Explore how pharmaceutical companies in developing countries can drive higher sales and efficiency by replacing rigid monthly tour plans with dynamic, real-time Flexible Journey Plans tailored to doctor priority and geography.

Driving pharma sales in developing countries

<h5>Driving pharma sales in developing countries</h5>

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Learn how pharmaceutical companies can improve doctor coverage and sales force productivity by moving from Monthly Tour Plans to Flexible Journey Plans.