Bajaj Electricals Ltd (Consumer Products)

Bajaj Electricals Ltd. – Creating A New Benchmark In Consumer Goods Distribution

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Bajaj Electricals Ltd. transformed its Engineering and Projects Division with Flow Management! In 2 just years, EBDITA increased by 177%, and projects finished 3-4 months ahead of schedule.

Bajaj Electricals Ltd. (Engineering And Projects Division)

Bajaj Electricals Ltd. | Turning Around The Engineering And Projects Business

Bajaj Electricals Ltd. transformed its engineering and projects division with flow management! In 2 just years, EBDITA increased by 177%, and projects finished 3-4 months ahead of schedule.

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Vector’s Engineering &amp; Construction consulting practice, offers tailored solutions for Engineering, Procurement and Construction (EPC) companies, enabling them to identify and address constraints in project execution and operations that may hinder their sales growth and profitability.&nbsp;By implementing a unique Flow Management approach in its consulting assignments for construction projects, Vector has enabled clients such as Skipper Ltd., Bajaj Electricals (Engineering &amp; Projects Division), Godrej (Electricals &amp; Electronics Division), Tata BlueScope Steel Ltd., and KEI Industries Ltd. to complete projects ahead of schedule while increasing the number of projects executed within the company's allocated operating expenses.

An Engineering and Construction (EPC) company’s ability to grow and sustain sales and profits is limited by constraints in Project Management and Sales.

Consulting Services for Engineering and Construction Businesses

The growth of project organizations dealing with turnkey projects involving engineering, procurement and site construction has slowed down despite healthy demand because they operate in a highly uncertain environment (ROW issues, bureaucratic hurdles, etc.) Find out how companies can not only manage but also flourish in spite of these challenges.

Industries

Engineering & Construction

Sales up by 64%, receivables down by 50%, and profits up by 300%!!

Hercules Hoists Ltd.

Vector has developed bespoke solutions for equipment manufacturing or custom manufacturing companies to help them identify and address constraints in operations, sales, spares &amp; services, or new product development that limit consistent sales and profit growth.&nbsp;Working with companies like Laxmi Machine Works (LMW), Godrej Material Handling, RPG Raychem, Kirloskar Oil Engines Ltd. Bajaj Electricals (Luminaries Division), amongst many others, Vector has helped clients bring about excellence in equipment delivery, turbo-charge their sales &amp; business development efforts and set new benchmarks in after-sales services.&nbsp;

An equipment manufacturing or custom manufacturing company’s ability to grow its sales and profits consistently is limited by constraints in the following areas like Operations, Sales, Spares and Services and New Product Development:

Consulting Services for Equipment Manufacturing Companies

Analyses of top custom manufacturing companies, including manufacturers of capital goods and custom manufacturers of machinery and equipment, which design a product and make to order, show that only a handful have realized healthy sales, profits & ROI in the last decade.

BA industries

Equipment Manufacturing BA

industries

Equipment Manufacturing

The company, a division of Bajaj Electricals Ltd., achieved an on-time delivery performance of 85%, beating the industry standards of 20%-30%.up by 64%, receivables down by 50%, and profits up by 300%!!

Bajaj Luminaires Division

Bajaj Electricals Ltd. (BEL) with a turnover of ₹4,500 Crs., is a globally renowned company with diversified interests in lighting, luminaires, engineering and projects. The company’s consumer products division, which includes small appliances, fans and lighting, accounts for 50% of the top line.&nbsp;Previously, the view was that the only way this consumer products company could pursue growth was by launching new SKUs and pursuing aggressive "push" sales. So, the company’s distributors and dealers maintained a huge <a target="_blank" rel="noopener noreferrer" href="https://www.vectorconsulting.in/en/research-and-publication/articles/100-availability-with-less-than-half-the-inventory/">inventory</a>. However, despite this, channel partners frequently experienced stockout of products that were in demand. Thus, the company struggled to achieve good <a target="_blank" rel="noopener noreferrer" href="https://www.vectorconsulting.in/en/research-and-publication/articles/managing-distribution-chain-is-there-a-better-way-than-gazing-the-crystal-ball/">retail</a> availability and could not grow market share significantly in any category.&nbsp;To increase &nbsp;sales by addressing the <a target="_blank" rel="noopener noreferrer" href="https://www.vectorconsulting.in/en/research-and-publication/articles/100-availability-with-less-than-half-the-inventory/">sales</a> lost due to unavailability, the company adopted &nbsp;“pull” distribution solution. In addition to phenomenally improving its visibility and control over secondary sales, the company achieved the following results:<figure class="image"><img style="aspect-ratio:918/887;" src="https://web-assets.vectorconsulting.in/storage/editor_uploads//image-1720245002_1777285288.png" width="918" height="887"></figure>

Bajaj Electricals Ltd. (BEL) with a turnover of ₹4,500 Crs., is a globally renowned company with diversified interests in lighting, luminaires, engineering and projects. The company’s consumer products division, which includes small appliances, fans and lighting, accounts for 50% of the top line.&nbsp;Previously, the view was that the only way this consumer products company could pursue growth was by launching new SKUs and pursuing aggressive "push" sales. So, the company’s distributors and dealers maintained a huge <a target="_blank" rel="noopener noreferrer" href="https://www.vectorconsulting.in/en/research-and-publication/articles/100-availability-with-less-than-half-the-inventory/">inventory</a>. However, despite this, channel partners frequently experienced stockout of products that were in demand. Thus, the company struggled to achieve good <a target="_blank" rel="noopener noreferrer" href="https://www.vectorconsulting.in/en/research-and-publication/articles/managing-distribution-chain-is-there-a-better-way-than-gazing-the-crystal-ball/">retail</a> availability and could not grow market share significantly in any category.&nbsp;To increase &nbsp;sales by addressing the <a target="_blank" rel="noopener noreferrer" href="https://www.vectorconsulting.in/en/research-and-publication/articles/100-availability-with-less-than-half-the-inventory/">sales</a> lost due to unavailability, the company adopted &nbsp;“pull” distribution solution. In addition to phenomenally improving its visibility and control over secondary sales, the company achieved the following results:<figure class="image"><img style="aspect-ratio:918/887;" src="https://web-assets.vectorconsulting.in/storage/editor_uploads//image-1720245002_1777285277.png" width="918" height="887"></figure>

See how Vector Consulting Group helped Bajaj Electricals Ltd increase sales, distributor ROI, and the number of retailers through strategic improvements.